— Blog
Blog
Notes on Next.js, SEO and growing web products.
- Engineering·Apr 12, 2026·6 min read
Why we still pick Next.js in 2026 (and why your WordPress site is bleeding money)
Edge rendering, partial pre-rendering, and a mature ecosystem — here's what your business actually gains.
Read more - AI·Apr 28, 2026·7 min read
AI website design in 2026: what's actually production-ready
We design and build sites with AI assistance. Here's what works, what doesn't, and what we still do by hand.
Read more - SEO·Mar 28, 2026·9 min read
The SEO checklist we run before every launch
From schema.org to Core Web Vitals — 28 checks. Print this and put it on your wall.
Read more - Ads·Mar 10, 2026·8 min read
Google Ads vs Yandex.Direct in 2026: where to put your money
Performance Max, custom intent, and where Russian-language buyers actually click.
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Conversion·Feb 24, 2026·5 min readWhy we route every form to Telegram (and you should too)
Email is dead for sales response time. Here's the 4-line setup that 4×'d our reply rate.
Read more- E-commerce·Feb 8, 2026·11 min read
The headless e-commerce stack we use in 2026
Next.js + Medusa + Stripe + Algolia. Why we left Shopify, and when you shouldn't.
Read more - Performance·Jan 22, 2026·7 min read
Core Web Vitals in 2026: what changed and what to do about it
INP replaced FID. The new thresholds are tighter. Here's what you need to fix.
Read more - Conversion·Jan 5, 2026·8 min read
The landing page formula that converts at 8% (instead of 1.2%)
Same offer, same traffic, 7× the conversion rate. The structure we apply on every project.
Read more - Engineering·Dec 18, 2025·9 min read
Building multilingual sites that don't suck
Hreflang, geo-IP suggestions, and why machine translation alone destroys SEO.
Read more - Payments·Dec 1, 2025·6 min read
Stripe vs local payment providers: when each wins
Страйп is great. Sometimes Яндекс.Касса, Tinkoff, or local card processors are better.
Read more - SaaS·Nov 12, 2025·10 min read
How to build a SaaS marketing site that converts trials
From homepage to dashboard to first 'aha moment' — the path that 3.5×'d our trial-to-paid rate.
Read more - AI·Oct 28, 2025·7 min read
Will AI content rank in 2026? Yes — but only if you do this
Google penalizes 'AI-generated low-quality content', not AI content itself. Here's the line.
Read more - Engineering·Oct 8, 2025·8 min read
Edge rendering is no longer optional
Why we deploy every site to the edge by default, and what 'edge' actually means in 2026.
Read more - Design·Sep 15, 2025·7 min read
When to build a design system (and when it's overengineering)
Most early-stage products waste two months on a design system they never use. Here's the threshold.
Read more - Tools·Sep 1, 2025·5 min read
How we ship a full backend in 2 hours with Lovable Cloud
Database, auth, storage, server functions — without a single Docker file.
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