Conversion · Jan 5, 2026 · 8 min read
The landing page formula that converts at 8% (instead of 1.2%)
Same offer, same traffic, 7× the conversion rate. The structure we apply on every project.
The structure
- Hero with one clear promise + one CTA (not three)
- Social proof immediately below the fold
- Problem/solution in the customer's own words
- How it works in 3 steps with visuals
- Pricing with anchor (the option you don't want them to pick)
- Objection-handling FAQ
- Repeated CTA at the bottom — never let the page end without one
What kills it
- Carousel sliders. Visitors don't scroll them. Just don't.
- Stock photos of people on phones. Use real customers or product shots.
- More than 3 form fields above the first 'submit'.
- A 'thank you' page that ends the relationship instead of starting the next conversation.
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