Healthcare
Thirty-Two — dental clinic
Trust-driven site that lifted first-visit appointments by 260%.
- ₽540
- Cost per lead
- +260%
- First visits
- 9.4/10
- Patient NPS
A modern dental clinic competing in a market saturated with discount chains. Their advantage was quality — but quality is hard to communicate online.
The problem
- Site looked clinical and cold — patients didn't feel comfortable.
- No visible team or transparent pricing.
- Ads sent traffic to a generic homepage.
The solution
- Warm, editorial Next.js site with team profiles and full price transparency.
- Service-specific landing pages for each ad campaign.
- Online appointment booking with reminder system.
The outcome
Cost per lead dropped to ₽540 (industry avg ~₽2,200). First visits +260%.
Want a result like this?
Free 20-minute consult. We'll review your site and tell you exactly what we'd build.