Travel · D2C
Strannik Travel — author tours
Author-tour site with editorial routes and one-page checkout.
- 3.9×
- Tours sold
- +52%
- Avg. check
- 1.1s
- Mobile LCP
A boutique tour operator running author trips. Their site felt like an aggregator and undercut the premium positioning.
The problem
- Routes felt generic, like a Booking.com listing.
- Booking required talking to a manager for every trip.
- Mobile gallery was slow and clipped photos.
The solution
- Editorial Next.js site with full-bleed photography and a story per route.
- One-page checkout with deposit and instant confirmation.
- Smart upsell on add-ons and group packages.
The outcome
+285% tours sold, average check +52%, premium positioning restored.
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