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Hospitality · Resort

People in Comfort — guest complex in Sheregesh

Cinematic resort site that pulled bookings off OTAs and onto direct channels.

People in Comfort — guest complex in Sheregesh
92%
Occupancy
+180%
Direct bookings
0.9s
Mobile LCP

A guest complex in Sheregesh with warm cabins, a summer terrace and Siberian taiga around. Most bookings flowed through OTAs at 18% commission, and the old site couldn't sell the atmosphere.

The problem

  • Up to 80% of bookings went through OTAs — heavy commission, no direct customer relationship.
  • Old site loaded slowly with low-resolution photos that killed the premium feel.
  • No live availability or transparent pricing per cabin and season.

The solution

  • Cinematic Next.js site with full-bleed photography, EN/RU and clear pricing per house.
  • Live availability calendar with online booking, deposit and instant confirmation.
  • SEO landing pages per season (winter skiing, May holidays, summer hikes) with structured data.

The outcome

Direct bookings up 180%, occupancy at 92% across two seasons, OTA commission share cut in half.

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