Local services
Klining Kemerovo — cleaning services
Local SEO + Yandex.Direct that turned a side hustle into a 12-team operation.
- 5.2×
- Inbound calls
- ₽380
- Cost per lead
- Top-1
- Local pack
A small cleaning business with two employees and a dream. They needed local visibility, not abstract 'brand awareness'.
The problem
- Invisible in Yandex Maps and Google Business Profile.
- Single phone number, no online booking.
- Competing with 40+ other local services on price alone.
The solution
- Local-SEO-optimized landing per service type with structured data.
- Online booking with instant Telegram notification to dispatch.
- Yandex.Direct campaigns by district with negative keyword harvesting.
The outcome
From 8 calls/week to 200+. Cost per lead under ₽380. Team grew to 12 people.
Want a result like this?
Free 20-minute consult. We'll review your site and tell you exactly what we'd build.