Real estate
Dom-142 — residential complex
Pre-launch site that sold out a small residential complex in 8 months.
- 3.3×
- Applications
- ₽890
- Cost per app
- 8 mo.
- Sold out
A regional developer with one project and a tight launch budget. The competitors all had heavy 3D-rendered sites and full sales departments.
The problem
- Tiny budget vs. national developers with massive ad spend.
- Need to capture interest before construction even started.
- Local market doesn't trust 'too polished' real estate sites.
The solution
- Honest, photography-driven Next.js site with floor-plan picker and price calculator.
- Pre-booking flow with phone/Telegram confirmation.
- Targeted Yandex.Direct around mortgage and family-home queries.
The outcome
228% more applications than projected. Complex sold out 4 months ahead of schedule.
Want a result like this?
Free 20-minute consult. We'll review your site and tell you exactly what we'd build.