Fashion · E-commerce
BOVE — fashion brand
Headless Next.js storefront with Yandex.Market + Google Shopping integration.
- 4.7×
- ROAS
- +186%
- Online sales
- 1.2s
- Mobile LCP
BOVE is a Russian fashion brand selling premium streetwear. Their Shopify-clone store had high traffic but a 1.2% conversion rate — well below industry standard.
The problem
- Slow product galleries killed mobile shopping.
- Cart abandonment over 78% on mobile checkout.
- Ads ran without proper product feed — wasted ~30% of spend.
The solution
- Built a headless Next.js storefront with image streaming and edge caching.
- One-page checkout with Apple Pay / Google Pay / Russian payment methods.
- Generated proper feeds for Yandex.Market and Google Shopping.
The outcome
Conversion lifted to 3.1%, ROAS 4.7×, online sales up 186% in 6 months.
Want a result like this?
Free 20-minute consult. We'll review your site and tell you exactly what we'd build.