Auto · 24/7
AutoHelp 142 — roadside assistance
24/7 roadside service that owns Yandex Maps for the whole region.
- 5.6×
- Calls
- ₽210
- Cost per call
- Top-1
- Local pack
A roadside assistance crew with great reviews and zero web presence. Every breakdown competitor was just a tap above them in Maps.
The problem
- Invisible in Maps and local pack.
- Mobile site loaded 6+ seconds — fatal during an emergency.
- No service-area pages, so no district-level ranking.
The solution
- Lightning-fast Next.js site optimized for mobile-first emergency use.
- Service-area pages per district with structured data.
- Yandex Maps + Direct campaigns with click-to-call as primary CTA.
The outcome
+460% calls, ₽210 cost per call, #1 in local pack across the city.
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