HVAC · B2C/B2B
AimAir — climate & ventilation
Service site that pre-qualifies leads with a 60-second cost calculator.
- 3.7×
- Leads
- ₽620
- Cost per lead
- 1.0s
- Mobile LCP
AimAir installs and services HVAC systems for apartments, offices and small industry. Old site looked like a 2014 catalog and forced every lead to call.
The problem
- No way to estimate cost without phoning a manager.
- Service categories were dumped into one long page.
- Yandex.Direct sent everyone to the homepage.
The solution
- Next.js site with a clear page per service and equipment class.
- Interactive estimator — area, system type, install complexity.
- Per-campaign landings with conversion tracking and CRM hand-off.
The outcome
+275% qualified leads, cost per lead ₽620, Top-3 in Yandex on 18 commercial queries.
Want a result like this?
Free 20-minute consult. We'll review your site and tell you exactly what we'd build.