Mar 10, 2026 · 7 min read
Google / Yandex Ads for SaaS: what works in 2026
Performance Max, custom intent and how to actually attribute trial signups.
Google / Yandex Ads has changed a lot. Performance Max now drives the majority of conversions for our SaaS clients, but only if you feed it with quality conversion data. We explain how to set up offline conversion import, why you should bid on competitors, and how to structure a €5K/mo budget across Search, PMax and YouTube for a B2B SaaS.